In our VisualARQ blog, we usually talk about free-form architectural design with Rhino. What does “free-form” mean to you? Freedom to express yourself? Not sticking to conventions? Letting yourself go with the pleasure of drawing? In that case, believe it or not, you have many things in common with a group with which you may not feel identified: Harley Davidson bikers.
They also love freedom, they show their freedom of expression by customizing their beloved motorcycles, they reveal their unconventionality through their dress code and appearance, and they let themselves be carried along by the route. That’s their world. They ride sitting upright with their hands on the handlebars, touring the world’s roads.
Harley Davidson is a brand that was born in 1903, more than a century ago, with a long history and many contrasts. In World War II they were military suppliers and, in the 1960s, they became a symbol of the counterculture. Riding a Harley is a lifestyle.
This is the personality that the Australian architect Tony Owen wanted to imprint on the Harley Davidson Australian Headquarters building. An architectural jury awarded this work with the Asia Pacific Property Prize, but only a bike passionate could tell whether the brand spirit has been properly captured or not. Adopt the role you prefer and join us to Sydney.